Sport Promotion
Today’s marketing approach requires digital savvy, strategy, and direction. Not many people realize the time and energy it takes to manage the duties of a proficient marketer: sourcing images, implementing and following a strategy, and creating and scheduling social media posts on multiple platforms. USPA currently employs only one person on staff, the Director of Sports Promotions, to fulfill this duty. The current Director of Sports Promotion is left to navigate and educate through social media with little support or direction from the board.
An important element that has been missing for years in skydiving is diverse, consistent, and relevant communication both within and outside of our community. It is important the Sports Promotion Director not only promotes outside of the sport to get people into skydiving but also helps our current skydivers understand what is happening within our community—especially with regard to upcoming discussions, changes, and happenings within USPA. Even for me, a long-time skydiver, a lot of decision making seems to be a mystery. In addition to increased transparency within the organization, it is imperative we examine how we can engage more jumpers for longer and inspire jumpers to participate competitively at local and national levels.
We are very fortunate to have a current Director of Sports Promotion who is savvy and educated in digital marketing. However, I propose creating a committee of support so we can share, educate, and have a broader spectrum to communicate with our community – not just in Parachutist articles or surveys—but with direct communication through supported email and social media campaigns.
