Melissa Lowe2020-04-28T01:57:47+00:00My Journey|
2012 Goal – Pilot’s License Posted on July 10, [...]
Melissa Lowe2020-04-28T01:57:31+00:00My Journey|
Going the Distance – Goal Setting Posted on July [...]
Melissa Lowe2020-04-28T01:58:55+00:00My Journey|
Missy Nelson to Melissa Lowe Posted on July 9, [...]
I am in a unique situation where I have the honor of having so much experience and still be young. Not only do I have over 11,000 skydives and still incredibly active in the sport, I have also been a dropzone owner’s kid, dropzone owner myself, now a dropzone owner’s wife, and a Content Manager for Dropzone Marketing. I have a lot of insight, vision, and relevant experience that can help move skydiving forward from every aspect of the sport.
I still have a lot of passion and energy to continue giving back to skydiving and would love and appreciate the opportunity to serve of the USPA Board of Directors.
I am the co-creator for the competitive discipline 4-Way Vertical Formation Skydiving that has been going for over a decade. I had to do a lot of education so we could create a brand new competition. This meant – how was the team being filmed, how would it be judged, who would judge it, and how we would get people involved.
Very recently I had been a part of a group to recreate rules for the Vertical Sequential World Record. We were met with frustration because no one decision making was a vertical flyer and did not understand why we were making the suggested changes. With a lot of time in educating, we were successful in the rule changes.
I’m surprised over a decade later the lack of vertical disciplines recognized on the board. There is currently only one board member who freeflies for fun. I would love the opportunity to be a voice for 4-Way Vertical Formation Skydiving, Vertical Sequentials, angle flying, and freeflying in general.
Today’s marketing approach requires being digital savvy, strategy, and direction. Not many people realize the time and energy it takes to source images, create and follow a strategy, create and schedule posts, amongst other duties of a marketer. USPA employs one person on staff, the Director of Sports Promotions and they are left to navigate, and educate through social media with little support or direction from the board.
An important element that has been missing for years is diverse, consistent and relevant communication within and out of our community. It is important the Sports Promotion not only promotes outside of the sport getting people into skydiving, but helping our current skydivers understand what happens within our community – especially with upcoming discussions, changes, and happenings within USPA, and how we can engage more jumpers for longer, and inspiring jumpers to become national competitors. Even for me, a long time skydiver, a lot of decision making seems to be a mystery.
We are very fortunate to have a current Director of Sports Promotion who is savvy and educated in digital marketing. However, I propose creating a committee of support so we can share, educate and have a broader spectrum to communicate with our community – not just in Parachutist articles or surveys, but direct communication and supported email and social media campaigns.